Your path to Recovery from Panda and Penguin

There has been lot going around in the search world in past few years as Google has given lot of shake to the webmasters with their algorithm changes. Now here is a quick peek into the idea of recovery from various greats of the market.

Panda

A cute and fluffy animal in real world but a real kick-ass in virtual world. It brought down many from the sky high to the dead bottom. Now the main focus of this change was the content. The idea to look for in order to survive such harsh penalty is to think of the word “sameness” every time you think of putting some kind of content. Uniqueness is key requirement to avoid this kind of penalty and you better look to implement the idea. There are certain topic about which nothing “special” or “new” can’t be written but the case is imperative otherwise. Value adding must be the aim and without that you can never be able to put any effort to any avail.

Only bail out from Panda is for large brand names as they are going to get easily away even if their content is not in depth or unique. Infect recently there have been complaints that brand sites even use plagiarism  material to attain higher ranking then those from which they copy that content.

Leave out the love for your site and take a critical view of the content that has to be offered by your site. Apart from content you must look for the relevancy of the site. Look for proper 301 redirects, use no index on pages.

Penguin

The Golden Rule for links (and this is directly from Google) is:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Here are some of the key tools to get rid of the bad links to avoid any penalty by foul link ups

  1. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.
  2. Categorize the links as previously mentioned.
  3. Examine the links and determine if they are good or bad.
  4. Get contact info through social, email, or snail mail.
  5. Be polite when you contact the webmaster. Don’t blame them, but be persistent.