So you are running a campaign regarding lead generation on Adwords. Now measuring the level of success achieved and actual sealed deals with optimized campaigns have become really easy.
Just when rolling out cross-account conversion tracking and search funnels for MCC users Google announced a better feature allowing advertisers to import their offline conversations into the Adwords from the time during their PPC leads
Every time your ad is being clicked upon by a user, Google assigns you a unique click ID also called GCLID which is the saved with the lead information you have just received. After that particular user finishes his conversation, you can upload it to your Adwords by your GLID. You can add up information regarding type and date of conversation as well.
Data regarding your online and offline conversation are then added up in your adwords so that you can optimize your campaigns much more effectively and can even get a full scope of the sales made. The range of conversations that can be put on adwords are unlimited and track for each step is kept in record.
There are certain features present which can keep you the track of online and overall conversation achieved during a particular campaign. Just in case you lose track conversation you made online from Google conversation code, this can surely help you.
At the moment, click-to-call service is not available for offline conversations because visiting a site is mandatory for getting a GCLID. This is free from Google’s Universal Analytics which tries to gain conversion paths across traffic sources
Marketing software like Marketo, Metrics, Mongoose and SugerCRM have their guidelines posted on their respective sites to keep a track of offline conversation. Google published its own guidelines for uploading conversion data from Salesforce to AdWords.