New Ad Tracking technique by Google

It was reported in USA today this week that Google wants to replace their methods of Ad tracking with something that they are calling AdID. It was previously done by using Cookies.

AdID was explained by USA Today in words that it be would be “transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web.” The idea seems to be same as that of Cookies with much more control bestowed upon their own hands so that they can manage their privacy much more consciously.

That being said, I am sure Google is coming up with ways to make privacy and control of ads “easier” for consumers and web users. But not without something in return.

This will likely lead to Google controlling more of the online ad space by trying to change the industry standard, i.e. cookies and come out with something they build from the ground up.

Now a question of much more importance arises that is it some kind of tactics of monopoly? We have no authority to judge or to say anything but this is all we can actually figure out. .

“Technological enhancements can improve users’ security while ensuring the Web remains economically viable. We and others have a number of concepts in this area, but they’re all at very early stages,” Google spokesman Rob Shilkin said.

WebmasterWorld administrator, engine said:

Interesting idea, however, a worrying trend as it continues to bring more control into its own ecosystem. imho.

Are you worried?

Forum discussion at WebmasterWorld.