You might have heard it a lot nowadays and we hate to concur but actually it is true “SEO is getting Tough”. Google is main cause behind it as it is penalizing sites with bad links making them prone to the strategy of link building and shifting focus more on the cliché that “Content is king ”
Even those who are addicted to Link building carry on with some outdate plans creating a very unnatural link profile for their prospective websites. Here are some steps detailing out a comprehensive link building strategy in order to cop you with your competitors all of whom are focusing on optimizing their content.
Gauging your Link Profile You can utilize Open Site Explorer to sort out the kind of Link profile you are caring in comparison to that of your competitors. You would see comprehensive mixture of anchor text and appropriate link for sites ranking high.
Spot out your targeted audience It’s necessary for an appropriate link building to decide what actually is the kind of user that you want to target. It should not only be about kind of people reading your text but also the type of websites that would be linking your website. You must be able to write according to the kind of stuff that a typical visitor of a website wants. None wants to read about smart phones on a website of heath Care.
Unique Content now whoever thought of phrase “Content is king” was a real genius and Google might have let go off the concept for sometime but with the passage of time and sophisticated approach of Google with even much more focus over content. Make it more unique and written according to the marketing needs. It must make the reader feel connected about the services that you have to offer
Content Must work for you Now just writing content is not enough. Bing shown to right amount of traffic and users is also a MUST without which it is impossible to extract full gains that typical content has to offer. Making the right Link is the key otherwise once who has been convinced of your content is going to come back again for your content. So make the appropriate link and you are guaranteed an authoritative status.
Scaling Now scaling is damn important because junking all your marketing campaign with content is also not required. You must put upon an editorial calendar. Format of calendar is not necessary but they way you implement is very important. You have to give appropriate gap between two content pieces with specific link building and other marketing. You have to hold back key chunks and don’t have to put all the eggs in the same bucket.