Recently, number of SEO companies “promised” to not publish any fake reviews in future. They will also be paying a fine in lieu of penalties endured ranging from $2500 to almost staggering $100,000. It was announced by the office of New York attorney General as part of settlement reached at the office.
An investigation by the AG office that was being carried over for a whole year, 19 companies was caught writing fake reviews and posting them online. It even includes various small businesses. The twist was when team from AG office posed as a Yogurt company facing negative reviews.
The investigation revealed that SEO companies were using advanced IP spoofing techniques to hide their identities, as well as setting up hundreds of bogus online profiles on consumer review websites to post the reviews.
No doubt that it is a practice very common in SEO industry but even the targeting by the lawmakers has left these SEO companies on back foot. Additional wreckage has been caused by the lawsuits that are faced by these companies. All this adds up to the hopes that more original reviews shall find their way into SEO industry.
For more, see my article on Marketing Land, NY Attorney General Settles With 19 Companies In Fake Review Crackdown.